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83% Of Consumers Believe Personalized Ads Are Morally Wrong

An anonymous reader quotes Forbes:
A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 76% believe that personalization to create tailored newsfeeds — precisely what Facebook, Twitter, and other social applications do every day — is unethical.

At least, that’s what they say on surveys.

RSA surveyed 6,000 adults in Europe and America to evaluate how our attitudes are changing towards data, privacy, and personalization. The results don’t look good for surveillance capitalism, or for the free services we rely on every day for social networking, news, and information-finding. “Less than half (48 percent) of consumers believe there are ethical ways companies can use their data,” RSA, a fraud prevention and security company, said when releasing the survey results. Oh, and when a compan y gets hacked? Consumers blame the company, not the hacker, the report says.


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