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Ads Are Coming To Facebook Stories

Facebook Stories has reached 150 million daily active users after launching nearly 14 months ago. So what’s the next logical step after reaching such a milestone? Advertisements. According to TechCrunch, Facebook Stories will start testing its first ads today in the U.S., Mexico and Brazil. From the report: They’re 5- to 15-second video ads users can skip, and while there’s no click-through or call to action now, Facebook plans to add that in the coming months. Advertisers can easily extend their Instagram Stories ads to this new surface, or have Facebook automatically reformat their News Feed ads with color-matched borders and text at the bottom. Facebook also plans to give businesses more metrics on their Stories performance to convince them the feature is worth their ad dollars.


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