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After a hit game, indie developers struggle to replicate success

Bithell has become one of a growing number of prominent indie game developers known by name after releasing a hit game. New platforms like Steam and iOS have made it easier than ever for a single developer to create a successful game, and sometimes those games really blow up – developers like Minecraft creator Markus “Notch” Persson have become fast millionaires solely off of a single title. But after the elation of a hit game comes a sudden realization: you need to make another one.

This is pretty common among artists; the second album is always the hardest.

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