Amazon is opening a new store in New York City that sells items from its website rated 4 stars or above. The company appears to be making a bigger push into brick-and-mortar retail following its acquisition of Whole Foods and the gradual rollout of its cashier-less convenience stores. CNBC reports: The store is set to open this Thursday in New York’s SoHo neighborhood, on 72 Spring Street. The company said Amazon Prime members will pay “the Amazon.com price” when they shop there. An Amazon spokeswoman said the store is permanent, not a pop-up location, as some of its shops — including one that sold Calvin Klein merchandise in SoHo last year — have been before. Amazon said customers will find items like a mini skillet, card games and many of the company’s own electronic devices including the Echo Spot and Fire TV Stick, in the new store, called Amazon 4-star. It said it will also include some “Trending Around NYC” items there, which Amazon is able to track on its website. Amazon said digital price tags in the new store will show how much Prime members are saving, the average star rating and how many ratings a product has received, similar to what shoppers can see on the website today.
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