Amazon announced today that it will close its marketplace in China in the coming months, meaning Amazon customers in the country will no longer be able to buy goods from Chinese merchants. “Amazon did not explain why it was withdrawing its marketplace service, saying only it will instead focus on selling goods shipped from other countries into China,” reports CNN. From the report: “We are notifying sellers we will no longer operate a marketplace on Amazon.cn, and we will no longer be providing seller services on Amazon.cn effective July 18,” the company said in a statement. Amazon’s platform competes for Chinese sellers with Tmall, owned by the country’s e-commerce leader Alibaba.
Users logging onto Amazon’s Chinese site after July 18 will see products sold from its global store, the company said. “Over the past few years, we have been evolving our China online retail business to increasingly emphasize cross-border sales, and in return we’ve seen very strong response from Chinese customers,” Amazon said. It will retain its other operations in China, such as cloud computing services. It will also continue to sell its Kindle e-readers and content in the country. “Amazon’s commitment to China remains strong. We have built a solid foundation here in a number of successful businesses and we will continue to invest and grow in China,” the company added.
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