Apple is close to acquiring Shazam, one of the most recognized services for music recognition. While the exact amount is unknown, the service may be purchased by Apple for around $400 million. PhoneDog reports: Apple is close to acquiring Shazam, say sources speaking to TechCrunch. The deal will reportedly be signed this week and could be announced as early as next Monday. A report from Recode echoes the news of Apple acquiring Shazam, adding that Shazam will likely be valued at around $400 million. Apple — and other companies — already offer a music recognition service, but Apple must see something in Shazam’s services that it thinks can help improve its own music recognition if it’s going to drop nearly half a billion dollars on this deal. Shazam is able to identify TV shows, films, and advertisements in addition to music, so perhaps Apple sees some benefit to these abilities, too.
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