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Apple promises to stop mining for rare-earth materials

Apple has one of the most aggressive sustainability and recycling programs in tech, but it still pulls plenty of metals and toxic rare-earth materials out of the ground to make iPhones, iPads, Macbooks and other products.

That’s about to change. The company is set to announce a new, unprecedented goal for the tech industry, “to stop mining the earth altogether”.

Apple plans to stop mining for rare-earth materials, and exclusively use recycled materials (from iPhones and other Apple products, presumably). Incredibly ambitious goal – one among many environmental goals the company revealed yesterday – and quite laudable. They have the money to blaze these trails, and I’m glad they’re using it for this.

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