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Apple Watch Remains Best-Selling Wearable With 4.7 Million Shipments Last Quarter

According to research firm IDC, Apple sold 4.7 million Apple Watch units last quarter, capturing 17 percent of the global market. The only other company close on Apple’s heels is Xiaomi, which “trailed Apple by two percentage points in market share and 500,000 unit shipments in the second quarter of the year,” reports The Verge. From the report: Fitbit, Huawei, and Garmin are far behind, with IDC reporting that higher demand for more fully featured smartwatches is driving demand for Apple products and reducing the popularity of lower-cost fitness trackers. IDC stresses that this is a natural cycle for consumer electronics and that fitness-focused devices will still have a place in the market going forward. IDC says demand for its LTE-equipped Series 3 device largely drove Apple’s wearable sales last quarter, and the device received a number of discounts at big-box retail stores that may have led to a surge in consumer purchases. Refurbished versions of the Apple Watch Series 3 also went up for sale on Apple’s retail site starting in February.


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