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Apple’s design boss Jony Ive gives a rare on-stage interview

Apple’s Jony Ive, on Xiaomi’s style and products that are… “Inspired” by Apple.

There is a danger…I don’t see it as flattery. I see it as theft. (Talking about copying desings in general). When you’re doing something for the first time and you don’t know it’s going to work. I have to be honest the last thing I think is “Oh, that is flattering. All those weekends I could’ve been home with my family…I think it’s theft and lazy. I don’t think it’s OK at all.”

Xiaomi is shameless about trying to be as Apple-like as can be, and while you all know how I feel about Apple’s tendency to claim it invented and owns everything, with Xiaomi Apple certainly has a very strong point.

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