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AT&T Loses Nearly 1 Million TV Customers After Raising DirecTV Prices

An anonymous reader quotes a report from Ars Technica: AT&T lost 946,000 TV subscribers in Q2 2019, a loss that the company attributed to price increases, competition, and other factors. AT&T reported a net loss of 778,000 subscribers in the “Premium TV” category, which includes its DirecTV satellite and U-verse wireline TV services. AT&T attributed this loss to “an increase in customers rolling off promotional discounts, competition, and lower gross adds due to a focus on the long-term value customer base.” AT&T also lost 168,000 subscribers of DirecTV Now, an online service with linear channels that’s similar to traditional satellite and cable TV. AT&T said the DirecTV Now customer loss was “due to higher prices and less promotional activity,” meaning that customers have balked at price increases and a refusal to extend discounts.

The Premium TV loss brought AT&T down to 21.6 million customers in that category, while the DirecTV Now loss brought that service down to 1.3 million customers. Including both, AT&T’s total number of video subscribers dropped from 25.4 million in Q2 2108 to 22.9 million in Q2 2019. The loss of 946,000 TV subscribers easily outstripped last quarter’s AT&T net loss of 627,000 subscribers. “AT&T said it expects a similar level of video losses to continue in the current quarter,” according to Reuters.


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