Less than a month after AT&T completed its $85 billion acquisition of Time Warner, the company is raising the base price of its DirecTV Now streaming service by $5 per month. This comes after promising in court that its acquisition would lover TV prices. Ars Technica reports: AT&T confirmed the price increase to Ars and said it began informing customers of the increase this past weekend. “The $5 increase will go into effect July 26 for new customers and varies for existing customers based on their billing date,” an AT&T spokesperson said. The $5 increase will affect all DirecTV Now tiers except for a Spanish-language TV package, AT&T told Ars. That means the DirecTV Now packages that currently cost $35, $50, $60, and $70 a month will go up to $40, $55, $65, and $75. “To continue delivering the best possible streaming experience for both new and existing customers, we’re bringing the cost of this service in line with the market — which starts at a $40 price point,” AT&T said. In a court filing, trying to convince the Justice Department that its acquisition would be good for consumers, AT&T had this to say: “The evidence overwhelmingly showed that this merger is likely to enhance competition substantially, because it will enable the merged company to reduce prices, offer innovative video products, and compete more effectively against the increasingly powerful, vertically integrated ‘FAANG’ [Facebook, Apple, Amazon, Netflix, and Google] companies,” AT&T told U.S. District Judge Richard Leon in the brief.
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