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AT&T Raises DirecTV Prices Again Amid Customer Losses and Possible Sale

An anonymous reader quotes a report from Ars Technica: AT&T has announced another round of price hikes for DirecTV satellite and U-verse TV services, with monthly prices set to rise up to $9 starting January 17, 2021. “Due to increased programming costs, we’re adjusting the price of our video packages,” AT&T said in a notice on its website. “Periodically, TV network owners increase the fees they charge DirecTV for the right to broadcast their movies, shows, and sporting events.” Of course, AT&T itself determines some of these programming prices because it owns Time Warner.

A $5 monthly increase is coming to DirecTV’s 160-channel “Entertainment” package, which currently has a standard rate of $97 a month. A $7 monthly increase is coming to the 185-channel Choice package, currently at $115 a month. A $9 increase is coming to both the 250-channel Ultimate package (currently $142) and the 330-channel Premier package (currently $197). New customers can get those packages for $64.99 to $134.99 under promotional pricing that expires after 12 months. “If you currently have a DirecTV TV promotion, you’ll keep that discount until it expires,” AT&T said. “Once your promo period ends, you’ll pay the new price for your package.”

There are also $1 and $3 increases for DirecTV’s Basic and Preferred Choice packages for international customers, $6 increases for certain Spanish-language packages, and $8 increases for “Xtra” packages. Only the Minimum service, Family, and ChineseDirect Plus plans are not getting increases. AT&T is raising U-verse TV prices by $5 to $9 a month depending on the package, while keeping the price of the most basic U-verse package the same. U-verse provides TV over AT&T’s wired network. As with DirecTV, customers on U-verse promotional pricing won’t see the increase until the promotional period ends. DirecTV is also adding a “Federal Cost Recovery Fee of $0.19 per month,” similar to a fee that used to be charged once per year. Despite the name, the fee is not mandated by the government. AT&T said the fee covers “expenses that DirecTV pays to the Federal Communications Commission.” Ars Technica notes that AT&T did not include any increases for the Regional Sports Network and Broadcast TV fees. It’s also decreasing the price of some premium channels. “That includes $3 decreases for Starz, Cinemax, and Showtime,” the report says. “There are also decreases of up to $3 for certain add-on bundles that include sports channels. But even with premium channels, there are some price increases, including a $2.96 boost to an add-on bundle that includes HBO Max, Starz, Showtime, Cinemax, and a sports-channel pack.”

The full list of price changes can be found here.


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