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BlackBerry cuts 4500 jobs, exits consumer market

So, BlackBerry has just announced it’s exciting the consumer market, focussing on the enterprise instead. Worse yet, it’s cutting 4500 jobs, half its workforce, which is a statistic for us, but a disaster for those involved.

The company sold just 3.7 million smartphones in the second quarter, most of which ran the older BlackBerry 7 operating system instead of the new BlackBerry 10. This means the Z10 and Q10 have been unmitigated flops. Hardly surprising though – even random people such as myself knew BB10 was going to be a hard, if not impossible, sell.

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