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EA, Touting ‘Profound Impact’ of Streaming and Subscription, Announces Origin Access Premier

EA CEO Andrew Wilson announced that the game publisher is making a big move into cloud gaming. The company is also planning to launch a new version of its Origin Access subscription service on PC called Origin Access Premiere that will introduce games like Madden, FIFA, and more the same day they launch at retail. From a report: During the publisher’s E3 2018 press conference, CEO Andrew Wilson descried the combination of streaming and subscription as “the greatest disruption” to the world of entertainment of the past five years. He pointed to how this business model for movies, TV and books has changed those markets, and believes this combination will have “a profound impact” on the games industry in the years to come. Wilson’s comments echoed those of his CFO Blake Jorgensen, who said back in November that a combination of live services, such as FIFA Ultimate Team, and subscriptions will lead to “uncapped” monetisation of its players over the longest possible period of time. In its latest financials, EA revealed that 40% of its revenue last year came from live services, while full game downloads and physical game sales are dropping. Wilson reminded conference attendees of the publisher’s recent acquisition of GameFly’s Israel-based cloud gaming team, predicting a future where players can enjoy high-end games on any device anywhere with an internet connection. While there are tech demos for EA’s streaming service out there, Wilson stressed that it’s “not quite ready for full market primetime,” but pitched it as a “promise of what we hope to bring you in the future.” In the meantime, Electronic Arts took the opportunity to announce a new subscription system that shows the publisher continuing to push towards a service-based economy for video games. Origin Access Premier is a new addition to the firm’s PC-based games service: a premium subscription that gives players access to even more titles.


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