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Facebook Admits To Tracking Users, Non-Users Off-Site

Facebook said in a blog post yesterday that they tracked users and non-users across websites and apps for three main reasons: providing services directly, securing the company’s own site, and “improving our products and services.” The statement comes as the company faces a U.S. lawsuit over a controversial facial recognition feature launched in 2011. The Guardian reports: “When you visit a site or app that uses our services, we receive information even if you’re logged out or don’t have a Facebook account. This is because other apps and sites don’t know who is using Facebook,” Facebook’s product management director, David Baser, wrote. “Whether it’s information from apps and websites, or information you share with other people on Facebook, we want to put you in control — and be transparent about what information Facebook has and how it is used.”

But the company’s transparency has still not extended to telling non-users what it knows about them — an issue Zuckerberg also faced questions over from Congress. Asked by Texas representative Gene Green whether all information Facebook holds about a user is in the file the company offers as part of its “download your data” feature, Zuckerberg had responded he believed that to be the case. Privacy campaigner Paul-Olivier Dehaye disagreed, noting that, even as a Facebook user, he had been unable to access personal data collected through the company’s off-site tracking systems. Following an official subject access request under EU law, he told MPs last month, Facebook had responded that it was unable to provide the information.


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