An anonymous reader quotes a report from Billboard: As Facebook continues to grapple with its role in proliferating “fake news” amidst the heated U.S. election this year, it has another showdown looming on the horizon — this one with the music industry. In the wake of NMPA president/CEO David Israelite’s op-ed in Billboard in October, in which he called out the social media giant for hosting videos with copyrighted music without securing licensing deals or paying creators, Facebook is working to develop a copyright identification system — similar to YouTube’s Content ID — that would find and remove videos containing copyrighted music, a source tells Billboard. The story was first reported by the Financial Times. One music industry source, confirming Facebook’s plans to develop a copyright ID system, says the company has a massive infringement problem in regards to music on the site. “They see the huge amount of traffic music content is responsible for on their platform and don’t want to be on the wrong end of an artist fight,” the person says. “They also see that there’s a potential opportunity to position themselves as friendly to content creators as opposed to YouTube, so they are working fast to get this right.” Talks between Facebook and the major labels are underway to license content moving forward, Billboard has learned, though they are still in the preliminary stages. In its report, the Financial Times referenced a source saying a deal would not be done before the spring.
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