Facebook confirmed that it’s shutting down two of its little-known social media apps shortly after their launch. TikTok rival Lasso and Pinterest rival Hobbi will both be terminated on July 10. CNBC reports: Lasso, the more popular of the two, allowed people to record videos up to 15 seconds long and overlay music on top. It was launched a year-and-a-half ago. Lasso issued a push alert to users on Wednesday telling them that it will be shutting down. In order to try to compete with ByteDance’s TikTok, which has been downloaded over 2 billion times, Facebook-owned Instagram has developed its own video-music mix feature called “Reels.”
Pinterest-rival Hobbi, which only went live on the Apple App Store in the U.S. in February, also issued a push alert to users on Wednesday letting them know that it was closing down. The app, designed by Facebook’s New Product Experimentation team, allows people to document, share and organize their hobbies. It has received just 7,000 downloads, according to Sensor Tower.
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