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Facebook Pages Spreading Fake News Won’t Be Able To Buy Ads

An anonymous reader quotes a report from TechCrunch: Facebook says it’s taking another step against Pages that share fabricated news stories. The company has already been working with outside fact-checkers like Snopes and the AP to flag inaccurate news stories. (These aren’t supposed to be stories that are disputed for reasons of opinion or partisanship, but rather outright hoaxes and lies.) It also says that when a story is marked as disputed, the link can can no longer be promoted through Facebook ads. The next step, which the company is announcing today, involves stopping Pages that regularly share these stories from buying any Facebook ads at all, regardless of whether or not the ad includes a disputed link. In this case, Leathern said blocking ad-buying is meant to change the economic incentives. Facebook is concerned that “there are Pages posting this information that are using Facebook Ads to build audiences” to spread false news. By changing the ad policy, Facebook makes it harder for companies to attract that audience.


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