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Fidget Spinners Are Over

Walt Hickey, writing for Five Thirty Eight: The toy craze that has swept the nation — cheaply manufactured fidget spinners of dubious metallic constitution — is probably on the way out, with the high-water mark of fidget obsession appearing to be about a month behind us and the interest in the glorified ball bearings plateauing or declining. […] Even if there’s a long tail on this trend, it’s very likely that peak fidget spinner is behind us. The kind of content now doing well on YouTube is either fidget-adjacent stunt videos or videos that have taken a particularly weird turn. This doesn’t mean the ball-bearing business is doomed, just maybe don’t go long on the spinner industrial complex or quit your job to live off a fidget-related Kickstarter idea at this point.


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