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Florida’s DMV Made $77 Million — By Selling Off Personal Information

Florida’s Department of Highway Safety and Motor Vehicles “made $77 million in 2017 by selling drivers’ personal information to more than 30 private companies, including marketing firms, bill collectors, insurance companies and data brokers…” according to local news site.

schwit1 shared this report from WPTV:
A Florida woman is blaming the state government for an onslaught of robocalls and direct mail offers â”- accusations that come as the Scripps station WFTS in Tampa uncovered that the DMV makes millions by selling Florida drivers’ personal information to outside companies, including marketing firms.

WFTS I-Team Investigator Adam Walser obtained records showing the state sold information on Florida drivers and ID cardholders to more than 30 private companies, including marketing firms, bill collectors, insurance companies and data brokers in the business of reselling information.

They also report that the woman was illiterate, and “had no digital footprint â” until she got an ID.” But within days, her legal guardian reports she was “receiving direct mail offers for lawn service, credit cards, cell phones and insurance. She also now receives constant robocalls and salespeople have even started showing up at her door.”

And their investigation revealed more damning details. One data broker said their firm “has an agreement with the state to buy driver and ID cardholder data for a penny a record.” A promotional video on their web site brags they have “access to 2.5 billion customers and two-thirds of the world’s population.”

Though it may be possible to opt-out of data collection from individual marketing companies, a spokesperson for the state of Florida “said there’s no way for drivers to opt out if they don’t want their personal information sold.”


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