schwit1 writes FTC staffers spent enormous time pouring through Google’s business practices and documents as well as interviewing executives and rivals. They came to the conclusion that Google was acting in anti-competitive ways, such as restricting advertisers from working with rival search engines. But commissioners balked at the prospect of a lengthy and protracted legal fight. For a big company, that process may have been enlightening. Agency staffers might find evidence of anti-competitive behavior. But that doesn’t mean the firm will face the music in the end. Previous attempts to go after big companies — such as the Justice Department’s long-running antitrust case against Microsoft in the 1990s — loomed large in regulators’ minds at the time of the Google probe, according to a former official who worked at the agency then. “Even if we were in the right and could win,” said the former official, “it could take a lot of resources away from other enforcement.”
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