Home >> News >> Google backs Magic Leap, an augmented reality startup

Google backs Magic Leap, an augmented reality startup

News broke this morning that Google, alongside a number of venture capital firms, led a $542 million investment in a mysterious startup named Magic Leap. The company is promising to “build a rocket ship for the mind” that will completely reinvent the way we experience the world. Founder Rony Abovitz calls his technology “cinematic reality” and says it goes way beyond what virtual or augmented reality have so far been able to accomplish. More at Engadget, and NYT.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

*