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Google Just Can’t Get the Message

It’s been a rough week or so to be invested in a Google messaging service, hell it’s been a rough decade to be invested in a Google messaging service. Phandroid: The latest victims are Allo, which will be going away in March of 2019, and “Hangouts Classic” which has a more nebulous end of life forecast. These products join the host of other Google messaging casualties over the years, Google Wave, Google+ Huddles, Google+ Hangouts, Google Spaces, to name a few. Now if this left us with an entirely clear picture of Google’s messaging strategy going forward that would be something, but the reality is that the company still has 5 such apps with at least some overlapping functionality.

The 5 survivors are Duo (Video), Messages (Text), Hangouts Chat (Enterprise Text), Hangouts Meet (Enterprise Video), and Google Voice (Voice and Text). Why am I including two enterprise-focused products in a discussion about consumer messaging? Because the head of those products, Scott Johnston, indicated that “Hangouts (Classic) users will be migrated to Chat and Meet.” This was corroborated by an official blog post from Google’s VP of Consumer Communications Products, Matt Klainer, who similarly put no definite timeline on this migration.

This is a problem that Google themselves seemed ready to settle once and for all almost exactly 2 and a half years ago when they announced Allo and Duo at Google I/O 2016, this was going to be the two-pronged answer to messaging on Android. But it became clear reasonably quickly that Allo wasn’t going to hold up its end of the bargain, it saw limited adoption and within two years of launch, Google has now admitted that it shifted resources away from Allo and instead was focused on bringing the relevant features into Messages.


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