Danny Sullivan, reporting for Search Engine Land: How many searches per year happen on Google? After nearly four years, the company has finally released an updated figure today of “trillions” per year. How many trillions, exactly, Google wouldn’t say. Consider two trillion the starting point. Google did confirm to Search Engine Land that because it said it handles “trillions” of searches per year worldwide, the figure could be safely assumed to be two trillion or above. Is it more than two trillion? Google could be doing five trillion searches per year. Or 10 trillion. Or 100 trillion. Or presumably up to 999 trillion, because if it were 1,000 trillion, you’d expect Google would announce that it does a quadrillion searches per year.
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