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Google Pledges To Hold Off On Selling Facial Recognition Technology

In a blog post today, Google detailed how its facial recognition technology will and won’t be used. Citing a number of risks associated with the technology, the company vowed to refrain from selling facial recognition products until it can come up with policies that prevent abuse. Engadget reports: “Like many technologies with multiple uses, facial recognition merits careful consideration to ensure its use is aligned with our principles and values, and avoids abuse and harmful outcomes,” Google said. “We continue to work with many organizations to identify and address these challenges, and unlike some other companies, Google Cloud has chosen not to offer general-purpose facial recognition APIs before working through important technology and policy questions.” “This is a strong first step,” the ACLU’s Nicole Ozer said in a statement about Google’s announcement. “Google today demonstrated that, unlike other companies doubling down on efforts to put dangerous face surveillance technology into the hands of law enforcement and ICE, it has a moral compass and is willing to take action to protect its customers and communities. Google also made clear that all companies must stop ignoring the grave harms these surveillance technologies pose to immigrants and people of color, and to our freedom to live our lives, visit a church, or participate in a protest without being tracked by the government.”


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