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Google to bring paid search results to Play applications

Google is bringing one familiar feature of Web search to its Google Play store: Paid search results.

The company said it will begin testing what it calls “sponsored” search results within its app store in the coming weeks. The move is intended to help developers better promote their apps in a store that boasts more than a million choices. Of course, it will also generate more revenue for Google.

Application stores are already completely and utterly useless and broken for application discovery, so I couldn’t care less about this.

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