A new report released this week says that Google has surpassed Amazon in global smart speaker shipments in the first quarter of 2018. “[Research firm Canalys] says Google shipped 3.2 million Google Home and Home Mini speakers over the course of the quarter,” reports Ars Technica. “Amazon, meanwhile, is said to have shipped 2.5 million Echo speakers.” From the report: According to the report, Google jumped from taking 19.3 percent of smart speaker shipments in Q1 2017 to 36.2 percent this past quarter. Amazon accounted for a whopping 79.6 percent of shipments in the year-ago quarter but fell to 27.7 percent in Q1 2018, the report says. Now, it appears the Home has reached a point of parity with the Echo; this report would mark the first time Google has overtaken Amazon in total shipments. Canalys credits Google’s rise in part to retailers and channel operators “prioritizing” the Home over the Echo, given that Amazon is one of its biggest competitors in retail at large. A couple of caveats: neither Amazon nor Google breaks out quarterly sales figures for each device family, so Canalys’ figures likely aren’t 100-percent exact. It’s also worth noting that “shipments” are not the same as “sales,” so it’s possible that deals and discounts on the devices have affected the figures to an extent.
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