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‘I Opened Microsoft Edge and Apple Got Angry’

After downloading Microsoft’s Edge, “Technically Incorrect” columnist Chris Matyszczyk “was then subject to constant pestering from Microsoft to, well, download the new Edge. Which was an entirely new dimension of irritation.”

But occasionally browsing with Edge triggered other responses…

Initially, this annoyed Google. When the misguided logged into their Gmail accounts from Edge, Google sent them a helpful message telling them that Chrome was better. You know, fast, simple, and secure. Supposedly. As the months rolled on, things seem to calm down. Google and Microsoft came to a rapprochement. Edge is now the second most popular browser — it does help that it descends upon all Windows users like manna from Seattle.

Perhaps it’s Edge’s swift rise that has finally made Apple shriek in public. Last week, I opened Edge, only to get a big surprise. In the top right-hand corner of my MacBook Air, there appeared a message. From Apple. “TRY THE NEW SAFARI,” shouted the headline. The text added: “Fast, energy efficient and with a beautiful design.”

I gasped in wonder. I stared and then, naturally, took a screenshot.

The notifications in the top right-hand corner of my screen are usually confined to declarations of a pending update, or a nag about my last backup. But never actually selling. I’ve never seen an Apple ad appear there. I don’t think I’ve ever seen Apple instantly react to my opening any rival’s product on my MacBook Air.

It’s not as if, every time I open Microsoft Word, Apple taps me on the shoulder and aggressively suggests I use Pages.

Read more of this story at Slashdot.

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