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Microsoft unveils Surface 3, with terrible EU pricing

The result is Surface 3, as well as a mobile-broadband version, Surface 3 (4G LTE). It’s the thinnest and lightest Surface we’ve ever shipped. It runs full Windows, including desktop applications. It includes a one-year subscription to Office 365 to help you really get down to work. And it starts at just $499.

I was genuinely excited when I read about this Surface 3. I actually really like the Surface concept, but the Surface Pro 3 is simply too powerful (and thus, too expensive) for my specific workload (minor translation work, proofreading, watching some videos, some browsing, that sort of thing). A quad-core Intel Atom Surface with proper Windows (x86-64!) seems like a perfect machine for me, and the price, too, looked great: $499 for the basic model, and another $129 for the keyboard (even if Microsoft does not know how to red).

And then I saw the European prices. Oh boy. The basic model is a whopping â?¬609, and the keyboard is another â?¬155. That’s insane, and utterly ruins the value proposition for the Surface 3 in Europe.

Great device, terrible, terrible pricing.

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