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Microsoft’s new browser is just like Chrome, so why switch from Chrome?

The new Edge is pretty much Chrome with an Edge skin. It does all the fancy Chrome syncing, it integrates with your browser extensions and it works with websites as well as Chrome does. Now, here’s where it gets dicey on the appeal. See, let’s say you have two products. Product A which you’ve used for a long time and like, and Product B, which is new. Product B is the same as Product A, this is good for Product B, but now you have no incentive to change. If Microsoft Edge is now Google Chrome, then Chrome users have no reason to switch to Edge. It’s a bit worse if Product B is a rebranded version of a Product C which you tried and now actively dislike. Edge is Pepsi, and Chrome is Coke except Edge also used to taste like dollar store cola before so you’re not really sure you’d want to risk it again. I have the Edge preview installed, but I have to agree with the linked article – I really see no reason to use Chrome with an Edge skin. I used to use the original Edge because not only was it quite fast on Windows, it also integrated well with Windows both behaviourally and visually. The new Edge looks like Chrome, and just stands out like an eyesore. I doubt the new Edge will achieve much higher user figures than the original Edge, making me wonder if it’s even worth the effort.

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