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Netflix Is Betting On Exclusive Programming

An anonymous reader writes: You may have heard of the recent launch of the new Daredevil TV show, and possibly the hit shows House of Cards and Orange is the New Black. They’re all original programming from Netflix — the company that used to just mail DVDs to your door. But Netflix is now running a lot more than just those three shows — it has 320 hours of original programming planned for this year. This article discusses how Netflix is betting big on original, exclusive content, and what that means for the future of television. “Traditionally, television networks needed to stand for something to carve out an audience, he said, whereas the Internet allows brands to mean different things to different people because the service can be personalized for individual viewers. That means that for a conservative Christian family, Netflix should stand for wholesome entertainment, and, for a 20-year-old New York college student, it should be much more on the edge, he said…. ‘We’ve had 80 years of linear TV, and it’s been amazing, and in its day the fax machine was amazing,’ he said. “The next 20 years will be this transformation from linear TV to Internet TV.'”


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