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Netflix Won’t Join Apple’s Video Streaming Service

Netflix CEO Reed Hastings confirmed that his company won’t be playing a role in Apple’s upcoming video streaming service. From a report: “We want to have people watch our content on our service,” he said Monday. “We’ve chosen not to integrate into their service.” Apple is expected to reveal its offering at an event next Monday. Apple is trying to supplement its original shows by finalizing deals with networks like HBO, Showtime and Starz to license a library of already released content. Hastings pointed out that Netflix has already been competing with Amazon, so it’s used to rivals with deep pockets. “You do your best job when you have great competitors,” he said, but he acknowledged that sourcing original content is getting more expensive.

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