An anonymous reader writes Seoul city has today announced that it will be launching a luxury taxi service this summer to rival the global cab-hailing app Uber, adding to the obstacles that the U.S.-based firm is currently facing in the Asian market. The government’s move comes after the country’s transport department rejected a proposal from Uber last week for a new driver registration, and enforced its stance against Uber operating in the area. The new premium service will be introduced in Seoul city in August with 100 luxury and mid-sized saloon cars. “We will provide a premium tax service which excels that of Uber…” the Seoul government said in a statement. It stated that a taxi association would be partners of the scheme to help establish the service, but added no detail regarding which company they would be working with.
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