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T-Mobile Responds To Verizon By Improving Its Own Unlimited Data Plan

It didn’t take long for T-Mobile to respond to Verizon’s recently announced unlimited data plans. T-Mobile’s CEO John Legere announced two improvements to the carrier’s T-Mobile One unlimited plan that both take effect this Friday, reports The Verge. “Beginning February 17th, the plan will include HD video, an upgrade to the 480p/DVD-quality ‘optimizations’ that are currently in place.” From the report: The other change Legere announced is related to the hotspot feature of T-Mobile One, which lets you share your smartphone’s data connection with other devices. As of Friday, the plan will let customers use up to 10GB of high-speed data each month for tethering. That matches Verizon’s plan, which also allows for 10GB of LTE tethering. But again, prior to today, T-Mobile One only allowed 3G hotspot speeds unless you paid extra for the T-Mobile One Plus plan. Lastly, Legere announced a promotion that will offer two lines of T-Mobile One for $100. A two-line family plan usually costs $120 per month. Unlike other carriers, T-Mobile includes taxes and fees in its advertised price — so that should be all you pay month to month. Verizon charges $140 (plus taxes and fees) for a two-line unlimited plan. Assuming there’s no sneaky fine print or trickery here, T-Mobile has at least for now regained its feature-for-feature price advantage compared against Verizon Unlimited. The company also has a higher threshold (28GB versus Verizon’s 22GB) before its users might experience reduced speeds when the network is congested. In a long series of tweets, John Legere announced the new improvements/promo and took several jabs at Big Red. In one tweet, Legere wrote: “… And we all know no one was falling for [Verizon’s] ‘you don’t need unlimited’ bullshit. Hey @verizon – your ads are still up…”


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