Founded in 2010 and based in San Francisco, Nextdoor is a odd outlier among today’s social networks. Signing up is an onerous process, requiring substantial proof of both your identification and address. People post messages, but they are seen only by others in the immediate area, and there is no share or retweet button to proliferate messages across the network. It feels more like a modern update on a message board or web forum than a social network. But it has struck a chord across the country. When The Verge first reported on Nextdoor back in July of 2012, it was in 3,500 neighborhoods. Today, the company is announcing that it reached 40,000 neighborhoods, or roughly one in four American communities, with 10 or more active users.
I had never heard of Nextdoor, but it sounds fascinating. Where Facebook has become an endless stream of crap because people willy-nilly added everyone to their friends list (tip: don’t do that. I mostly only ‘friend’ people I truly care about and lo and behold, my Facebook feed is always interesting), Nextdoor prevents that by focusing solely on the people around you – literally around you.
I would love for this to come to The Netherlands. Sounds very useful in, say, remote communities.