Remember when the organization in charge of .org domain names traditionally used by non-profits decided to sell itself to a for-profit company? It surprised everyone because up to that point, there was little indication that the Internet Society (ISOC) was shopping the Public Interest Registry (PIR) for sale. Among those surprised, it appears, was ICANN, the organization that oversees the internet’s top-level domains, which now says it is “uncomfortable” with the lack of transparency around the deal and wants ISOC to pump the brakes. “ICANN’s role is to ensure that the .org top-level domain remains secure, reliable, and stable under the proposed acquisition of Public Interest Registry (PIR) by Ethos Capital,” Göran Marby, ICANN President and CEO, said in a statement to The Verge. “We also urge transparency, which is why we sent the 9 December correspondence to PIR and the Internet Society (ISOC).” This whole saga is a stark reminder that the internet and world wide web are mostly under corporate control, in a thick and complicated web of government agencies and private interests.