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Verizon Says It Knows You Don’t Need Unlimited Data

Ed Oswald, writing for DigitalTrends: While the wireless industry is moving back to unlimited data, one carrier is not. Verizon chief financial officer Fred Shammo told attendees at the Goldman Sachs Communacopia Conference in New York on Thursday that his company doesn’t think you need it, and slammed current offerings. “At the end of the day, people don’t need unlimited plans,” Shammo said. While this is not the first time he’s said this — in March he claimed unlimited data “doesn’t work in an LTE environment,” and in 2011 he helped Verizon move away from unlimited plans — it’s now an entirely different market.


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