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Verizon Says Yahoo Name Isn’t Going Away

Verizon is treading carefully with Yahoo, but still wants to seal the deal. From a CNET report: “The deal makes strategic sense,” said Marni Walden, the executive vice president of business innovation for Verizon and the person who pushed for the acquisition. “We won’t jump off of a cliff blindly.” She continues to believe there’s value in the Yahoo name, noting that it won’t go away if Verizon completes its acquisition. Brands like Yahoo Mail and Yahoo Finance still draw plenty of eyeballs, and offer the kind of audience that Verizon and AOL lack, she said during a keynote session at The Wall Street Journal Digital conference on Wednesday. Her comments come just weeks after Yahoo disclosed a 2014 breach exposed at least 500 million accounts, making it the worst hack in history. Shortly after, reports found that Yahoo had participated in a government program to sniff user emails, further eroding trust. Verizon said this all had the potential to cause a “material impact” to the deal, which could mean Yahoo takes a reduced price or the deal falls through altogether.


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