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Verizon Subscribers Can Now Opt Out of "Supercookies"

itwbennett writes Verizon said in January that it would allow subscribers to opt out of having a unique identifier placed on their phones that critics have labelled a “supercookie” because it’s almost impossible to remove, but it didn’t say when. On Tuesday, Verizon said the identifier won’t be inserted for customers who opt out of its mobile advertising program: “Verizon Wireless has updated its systems so that we will stop inserting the UIDH after a customer opts out of the relevant mobile advertising program or activates a line that is ineligible for the advertising program, such as as a government or business line,” Verizon said in a change to its policies.


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