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Verizon Is Now Selling Unlimited Data In 30-Minute Increments

Verizon has unveiled a new pay-as-you-go unlimited mobile data offering yesterday called PopData that has some significant strings attached. The option charges you $2 for 30 minutes or $3 for 60 minutes of unlimited internet data. The Verge reports: Think of it like a microtransaction or in-app purchase in a mobile game, where you can’t enjoy the full benefits of a product you ostensibly already own or pay for without ponying up a few extra bucks. There does appear to be some legitimate reasons to want unfettered data access for a short amount of time. For instance, perhaps you know youâ(TM)ll be downloading large files to your phone like numerous Spotify playlists, or maybe you want to enjoy an uninterrupted stream of a sports game or Netflix movie without having to worry about your data cap. But thereâ(TM)s no telling really whether this is a good or bad deal, as it complicates how we think of the value of data by blending a monthly bucket metaphor with that of a time-based subscription system. This wouldnâ(TM)t be such a big deal if customers could simply pay for unlimited data every month. Yet Verizon — unlike ATT, T-Mobile, and Sprint — does not offer customers a standard unlimited plan, and the company has made an effort to kick users off their grandfathered plans in the past.

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